How Cabman is expanding internationally

Making an impact, even outside the Netherlands

What motivates Taco most about international expansion? Real impact.

‘In the Netherlands, we often hear that our solutions really make daily work easier, less paperwork, better planning, real-time insight. These are not minor improvements; they change how drivers and planners experience their day. The prospect of making the same impact in other countries inspires me.’

Different countries have their own rules, challenges and systems. But Taco sees a recurring theme:
everywhere, transport companies are asking for simplicity, reliability and smart technology. That is where our strength lies.

Going international requires more than just technology

Growing outside the Netherlands is not simply a matter of copying a product and rolling it out. When entering new markets, Taco focuses on three things in particular:

1. The real need
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Is there a clear demand for what we offer? What are transport companies struggling with, whether it's inefficient planning, excessive administration or outdated systems?

2. Local cooperation
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A strong local partner is worth its weight in gold. Someone who speaks the language, knows the legislation and understands how the market works.

‘Without local knowledge, you quickly get stuck, not only technically, but especially in terms of adoption and support.’

3. Scalability and future value

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Does the market fit within our long-term strategy? Is there room to add structural value, not just a one-off implementation?

‘We don't want a temporary presence; we want a lasting impact.’

From focus to acceleration: a success story from Sweden

One of our recent successes took place in Sweden, where Cabman found a new reseller partner that quickly and effectively adopted our strategy.

Initially, the focus was solely on the self-employed market, as there are many independent drivers active in that sector. However, it soon became clear that this approach was too limited for the market's potential. Thanks to the new partner, Cabman can now serve both independent drivers and larger transport companies, exactly the combination needed to really break through.

‘They work with both self-employed drivers and larger organisations, which makes us much more effective in Sweden,’ says Taco. ‘The fact that we dared to make adjustments so quickly, made the right choice together and achieved this with the team, that's perhaps the most valuable thing for me. It shows how agile we are and how seriously we take international growth.’

International ambition, with a strong foundation

For Taco, international growth is inseparable from how Cabman works as an organisation.

‘Euphoria Mobility is a club with short lines of communication, a lot of freedom and fun in the workplace. There is room for initiative and humour. That combination of ambition and energy makes the work not only challenging, but above all enjoyable.’

Cabman's international vision in one sentence

Taco summarises the vision as follows:

‘I want drivers, transport companies and the people they transport every day, from taxi passengers to children in school transport, worldwide to experience what we already know here: smart technology that makes work easier and travel more enjoyable.’